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DATE: July 16, 2019 On KFMB San Diego and The Zevely Zone


DATE: June 30, 2019

Like camping, but not the hassle? This Valley Center glamping ranch is for you

By J. HARRY JONES JUNE 30, 2019 - 6 AM - VALLEY CENTER —
Scott Wilson said he got up one morning about 14 months ago with the thought that it had “been a while since I’ve done something spectacular.” Three days later, he awoke again with an idea, and Valley Center Glamping was born.
On July 1, Wilson, 59, plans to open a luxury camping ranch in Valley Center in the foothills south of Palomar Mountain on a 34-acre parcel of land with a rich history and great views.
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DATE: June 30, 2019

Like camping, but not the hassle? This Valley Center glamping ranch is for you

Link to San Diego Union Tribune story, North County LOCAL Section

By J. HARRY JONES JUNE 30, 2019 - 6 AM - VALLEY CENTER —
Scott Wilson said he got up one morning about 14 months ago with the thought that it had “been a while since I’ve done something spectacular.” Three days later, he awoke again with an idea, and Valley Center Glamping was born.
On July 1, Wilson, 59, plans to open a luxury camping ranch in Valley Center in the foothills south of Palomar Mountain on a 34-acre parcel of land with a rich history and great views.

Valley Center Glamping tent and private patio At first, the glamping resort will feature just 10 tents, each furnished in a different style, a restaurant, a wedding venue, an amphitheater and a music venue. Eventually, the resort will feature 40 to 60 tents, Wilson said.

Valley Center Glamping camp, off Mac Tan Road, will cater only to adults and allow no more than two adults per tent.

“Who wants to spend $200 a night and stay up all night listening to kids screaming?” he said.

“Our theme here is camping equals work, glamping equals play,” Wilson said. “All you have to do is pack an overnight bag and you’re ready to go. How many times have you gone camping, and taken days to get all your stuff together, and then you stop at two places along the way, and then you get there and you realize you’ve forgotten something.”

photo caption: Owner Scott Wilson takes a break at his Valley Center Glamping facility on June 12, 2019 in Valley Center, California. (Eduardo Contreras / The San Diego Union-Tribune)
Glamping has been described as where stunning nature meets modern luxury, whether it be in a tent, a yurt or even a treehouse. It’s a way to experience nature without having to sacrifice creature comforts.

Valley Center Glamping will be full service, Wilson said.

“You’ll get valeted to and from your camp tent,” he said. “And we have a flag system. In the hot months, all you do is put a certain colored flag out and five minutes later a golf cart shows up with a … tray of Popsicles, or iced tea, that kind of stuff.”

Wilson said glamping resorts are a growing trend in the United States, but there is very little available in San Diego County. Some fancy glamping operations elsewhere in the state and in the western part of the country charge from $600 to $1,500 a night, but he plans on keeping the price to about $200.

“I can’t be the Walmart of glamping, but I can be close,” he said.

Idea man Scott Wilson loves his work. “I think glamping should be accessible to the common people. I’ve got a lot of millennials who are already scheduling to come up here and that makes me feel good because millennials want all the luxury but they don’t want to spend that much. The fact they are willing to spend here at our prices makes me feel good.”

Among other things, holistic health programs, massage and yoga will be offered at the retreat.

Wilson, who calls himself a “serial entrepreneur,” said he thinks word of mouth will boost his business almost immediately. He said the marketing of the business will feature all the many things that can be done in Valley Center, an area he said more and more people are discovering but usually only because they are zipping through to get to some of the local Indian casinos.

He said the casinos have agreed to send vans to the campground.

“There are a lot of people that love going to the casinos but don’t want to stay there overnight because they know that they may get up just to go to the bathroom and then end up going downstairs and spending another $300. We’re going to give them a place to stay so they don’t have to sleep there overnight.”

As for his other business ventures? Wilson said he started a coffee cart business in Portland about the same time Starbucks was opening its first store in Seattle and got into the microbrew industry in Los Angeles before microbrew and high-end beer was a big thing.

He also said he owned and operated a successful antiques store in Carlsbad for a few years.

That experience, he said, has helped him pick out furniture and items for each of the glamping tents.

After Wilson got his idea, he started researching glamping on such websites such as glamping.com and glampinghub.com and then set off to look for an appropriate venue. As he was heading up the drive toward the Valley Center property, the hair on the back of his neck stood up and he said he knew he found the place.

He then tracked down the owner of what was historically known as the Broken Rock Ranch, 89-year-old Ken Voertman of Oceanside. Voertman told him it was a miracle because he had been wanting to dispose of the property for some time.

The land already had a conditional-use permit for use as a campground, meaning a great deal of time and money could be saved not having to permit such activity.

Each glampsite has a unique vintage interior. Since November, Wilson, who has been a licensed contractor for decades, said he has been working seven days a week, often forgetting what day it is, fixing up the place, which had fallen into disrepair.

“If you’d seen this place before, you wouldn’t have believed it,” he said.

He said 50 dump truck loads of debris have been removed and all of the buildings have been renovated on the property.

A sleigh bed and amenities inside one of the tents at the Valley Center Glamping facility on June 12, 2019 in Valley Center, California. (Eduardo Contreras / The San Diego Union-Tribune) The land has been used as a campground of sorts, off and on, ever since the 1930s when it was first opened as a sanitarium with religious overtones where people would come to dry out before rehabilitation facilities were common. It has also been used as a winery, and in the 1950s it was a tuberculous camp “where people would come to die,” Wilson said.

Below the restaurant is the room where wine barrels were once stored. The brick room always remains cool and will be used as the office and gift shop for the glamping business.

The property was later owned for decades by the Lutheran Women’s Missionary League which used it as a camping retreat. It was sold to Voertman in 2008 who bought it for his son to operate as a campground and wedding venue. But health problems prevented the business from thriving and in recent years the property had become overgrown.

Voertman said he is intrigued by Wilson’s glamping plans and said he thinks the concept has great value. He described Wilson as “a free thinker and a promoter type of guy. It takes a promoter type guy to make a success of a place like that,” he said.

Voertman and Wilson have an agreement for Wilson to eventually buy the land.

Wilson said he has sunk about $600,000 into the project so far, but it’s not money that drives him.

“The success for me will be when I come out here on a Saturday night and go into the restaurant and everybody’s happy and loves the food. Then when I walk out here (to the campground) everybody’s happy and having fun. That’s the success for me. I just want to get to a point with this project where everybody loves it.”

Story by J. Harry Jones
Email Jerry

DATE: April 23, 2014

Broken Rock Ranch is a Valley Center gem.

In 2009, when the property was purchased by its current owners, it was renamed the Broken Rock Ranch to pay tribute to how this ranch was able to survive wild fires, with no damage other than a broken boulder rock.

On this sprawling ranch, there is a main bunkhouse that allows for up to 78 overnight guests. The dorm house is spacious. Restrooms and showers are in buildings detached from the dorm house. There is a lodge that includes a full commercial kitchen. The lodge classroom allows for a variety of lessons that could be presented by retreaters or day visitors. The picnic grounds are for the day-campers or the extended campers. There are open fields for those who prefer camping in tents rather than in dormitories.

Read more at the Valley ROADRUNNER:


Photo: Park Place Photography

DATE: October 23, 2015

Make your ranch-style wedding dreams come true at Broken Rock Ranch. Whether you see yourself getting married in a charming chapel or on the gorgeous Valley Center grounds, Broken Rock Ranch can accomodate all of your needs. Utilize the beautiful landscape for one of a kind photo opportunities and prep for the wedding day in the spacious Bride’s Room. Broken Rock Ranch has everything a bride would want to complete the rustic, country-style wedding of her dreams.

Read more at the Inspired Style BLOG:


Faith Healer Caroline Hoertig

DATE: April 6, 1924

Camp Caroline

Mrs. Hoertig, her husband Richard and their four children moved from the Los Angeles area to Valley Center in 1924 and purchased a 40-acre parcel. They planted 10 acres of almonds and 15 acres of grapes. The grape harvest was productive. During Prohibition in the 1930’s, 50-gallon barrels of wine filled a basement that had been dug beneath the house.

In the late 1930’s, steel gates and a sign were placed on the property reading Happyland Sanatorium, and Caroline’s faith healing career began. Guests stayed in cabins that had been built on site. She continued to receive visitors until she died in 1960 at age 81.

Read more at the Valley Center Historical Society:


Formerly Broken Rock Ranch

Mining Camp Restaurant

Valley Center Glamping in San Diego

'Line Camp Music Hall

Forest Bathing

...and much more

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